
Just three years ago, the answer to finding customers online was clear: Google. But since ChatGPT, Perplexity and Google AI Overviews, the landscape has fundamentally changed.
Search Engine Optimization (SEO) is the optimization of a website for traditional search engines. SEO works through ranking signals: keywords, backlinks, loading speed, mobile design, structured data.
Related tool
Start GEO analysis
Analyse your visibility in ChatGPT, Perplexity and other AI systems.
AI invisibility costs you new customers daily. The GEO analysis costs €29.
GDPR compliant · No data sharing
Interactive quick check
1.Have you ever searched for your brand in ChatGPT or Perplexity?
2.Does your company appear in AI answers about your industry?
3.Have you published expert articles or guides on your core topics?
4.Is your brand mentioned in industry media or trade publications?
5.Does your website have structured data (Schema.org) or extensive FAQ content?
Generative Engine Optimization (GEO) is the optimization of your brand being mentioned and recommended by AI systems in their generated answers.
GEO affects all major AI systems: ChatGPT, Perplexity, Google AI Overviews, Claude, Meta AI.
Over 40% of 18-35-year-olds already use AI systems as their primary search source. Those who have only optimized for Google may not appear in AI answers at all.
Google's AI Overviews now appear for over 50% of queries - before any organic results. Missing from here means lost traffic even with perfect SEO.
Start GEO analysis
Analyse your visibility in ChatGPT, Perplexity and other AI systems.
AI invisibility costs you new customers daily. The GEO analysis costs €29.
GDPR compliant · No data sharing
“We rank #1 on Google — but nobody mentioned us in ChatGPT. The GEO analysis showed us exactly where to invest.”
Sandra M. · Marketing-Leiterin, SaaS-Unternehmen